It’s always important to gain favorable
publicity for your company and the products you’re selling. Here are
10 highly recommended activities which will help you get that
publicity:
1. Give out business cards
Business cards are very useful marketing
tools. They should be given out to all your prospects and your
clients. Give more than one card to people whom you feel can get you
more contacts. Keep a stack of business cards with you. You never
know whom you might meet!
2. Keep in touch through mails
Send mails regularly to your prospects. You
could surprise them by wishing them on their birthdays,
anniversaries, etc. This will create a strong impression and they
are bound to come to you in case they require any services in your
line of work.
3. Circulate your number freely
Don’t forget to give your number to people
whom you meet at conferences or official parties. They might come in
handy later on. Make it a point to give your cell phone number as
well, as this generates a feeling of trust among your prospects.
4. Involve yourself in the society
Become a member of different clubs and donate
to charities. Not only do you serve society, you also get a chance
to make some contacts, which you can use to your advantage. It’s
also a good place for distributing your business cards.
5. Let your clothes do the talking
Try and wear clothes with the company symbol
during official parties, conferences, etc. It’s cost-free and it’ll
attract attention. It’ll also give the impression that you’re proud
to be a part of your company and that’s good in the long run. Just
don’t go overboard.
6. Emote and move well
It’s imperative that you form a good
impression in the minds of your prospects. To do that, just follow
the basic etiquette. Maintain eye contact. Make sure what you say is
understood by everyone and a smile, at the appropriate time, helps
break the ice. In some situations, it’s better to listen than speak
out. Also, think about that person’s situation and act accordingly.
7. Slip in a few promotions during phone calls
When someone’s calling you, try and bring your
company’s name in it. Make sure that the caller feels that you value
their call by thanking the person for calling. Then, carry on with
the caller’s needs.
8. Form alliances
Join hands with companies that also target the
same audience and try and do some joint work. It’ll give you access
to their meetings and their contacts. This opens up a whole new area
for you to exploit.
9. Know your product
Make sure that you can speak confidently about
your product should any prospect ask you to. It’ll show everyone
that you know what you’re talking about and gain the trust of your
prospects. Take time off to know the utility of your product. It’ll
come in handy sometime.
10. Recognize your customers
Once you’ve sold something to a customer,
don’t sever ties. Continue the relationship by sending a “Thank you”
card or a small package, showing that you value them. This’ll make
them spread the news, thereby increasing your contact list.
These 10 tips should help you get the most out
of your marketing strategies.